Do It Now Album Discography

Do It Now Album Discography
By Mike Callahan & David Edwards
Last update: March 31, 2025

The Do It Now Foundation was a Hollywood-based organization whose purpose was to fight drug and alcohol addiction. The original mailing address of the Foundation was Post Office Box 3573, Hollywood, California 90028. The main office was physically located at 4514 Fountain Avenue, Los Angeles, California 90029; phone 666-6330. By 1972, they had moved to Phoenix, Arizona (Post Office Box 5115, Phoenix, AZ 85010).

Their target audience seemed to be the hippies/hipsters who were usually stoned on pot or LSD. The cover art of First Vibration certainly screams psychedelic hippie. The second album listed below contains a sheet that explains the Do It Now Foundation and the sources of the music and interviews on these records.

"The following public service announcements are the personal opinions of a representative cross- section of the contemporary music community. These statements were given freely to the Do It Now Foundation by the artists involved for the purpose of exposing their views to the public on the topic of abuse of certain drugs. There were no fees or considerations of any nature involved in obtaining these statements, and any radio station is hereby given permission to use these statements for public service announcements only.... The Do It Now Foundation is a non-profit, educational and charitable corporation chartered in the state of California and Federally tax exempt.... The Foundation is currently involved in disseminating information pertaining to the abuse of amphetamines, barbituates, opiates and narcotics, and the "sniffing spectrum" of glue, gasoline, paint and related substances. Information on the harmful physical effects of these drugs is available free of charge from Do It Now. Information concerning the marijuana and psychedelic controversy is not available."

Hmmmm. So I guess not all drugs were equal here, but kudos for what they did do.

The earliest label, used for the First Vibration album in 1969, was red with black print (far left). There was a flower logo near the top of the label. The second release (near left) was a promotional disc for radio stations containing anti-drug spots. It used a white label with black print and no graphics.

The label for the 20 Giant Hits album in 1970 (far left) was green with black print with no graphics. It was released in conjunction with Ronco Records as a TV offering. Reissues in 1973 of this album also used a yellow label. The fourth album, a two-LP promotional disc titled A Realistic Drug Education Program, had a white label with the flower logo near the bottom of the label (near left). It showed the new Phoenix address.

We would appreciate any additions or corrections to this discography. Just send them to us via e-mail. Both Sides Now Publications is an information web page. We are not a catalog, nor can we provide the records listed below. We have no association with Do It Now or Ronco Records. Should you be interested in acquiring albums listed in this discography (which are all out of print), we suggest you see our Frequently Asked Questions page and follow the instructions found there. This story and discography are copyright 2025 by Mike Callahan.

DO IT NOW ALBUM DISCOGRAPHY

Cover	Number - Title - Artist - [Release Date] Contents
	5000 - First Vibration - Various Artists [1969] Probably the first collection of anti-drug songs. Hoyt Axton told me he recorded this version especially for this album, taping it in his living room with his acoustic guitar. Amphetamine Annie (Speed Kills) - Canned Heat/Dancer - Things To Come/Roses Gone - Peanut Butter Conspiracy/The Pusher - Hoyt Axton/Artificial Energy - Byrds/Progress Suite, Movement 3 - Chad And Jeremy/Red House - Jimi Hendrix//Flying On The Ground Is Wrong - Buffalo Springfield/Nowhere Man - Beatles/The Long Road - Genesis/When I Was Young - Eric Burdon & The Animals/Somebody To Love - Jefferson Airplane/Sunshine Superman - Donovan/Dhun - Ravi Shankar
	Series #1 - Public Service Anti-Drugs Abuse Spots - Various Artists [4/16/70] Includes instruction sheet. [Note from discogs.com: "It features various famous musicians of the time trying to discourage youngsters from taking speed (and in some instances also indirectly promoting marijuana). Many of these sound rather uninspired, but the 6 spots by Frank Zappa are extremely hilarious. ("Hi, wanna die? Start today, use a little speed!", "This drug will make you just like your mother and father!" etc.) The last one has an excerpt from "We're Only In It For The Money" playing in the background."] John Sebastian (Lovin' Spoonful)/Bob "The Bear" Hite (Canned Heat) #1/Bob "The Bear" Hite (Canned Heat) #2/Bob "The Bear" Hite (Canned Heat) #3/Bob "The Bear" Hite (Canned Heat) #4/Roger McGuinn (Byrds) #1/Roger McGuinn (Byrds) #2/Peter Tork (Monkees) #1/Peter Tork (Monkees) #2/Frank Zappa (Mothers Of Invention) #1/Frank Zappa (Mothers Of Invention) #2/Steve Stills (CSNY)/John Mayall (Bluesbreakers) #1/John Mayall (Bluesbreakers) #2/Chad Stewart (Chad & Jeremy)/Eric Burton (War) #1//Eric Burton (War) #2/Eric Burton (War) #3/Eric Burton (War) #4/Frank Zappa (Mothers Of Invention) #3/Grace Slick (Jefferson Airplane) #1/Grace Slick (Jefferson Airplane) #2/Frank Zappa (Mothers Of Invention) #4/Frank Zappa (Mothers Of Invention) #5/Frank Zappa (Mothers Of Invention) #6
	Ronco LP-1001 - Do It Now/20 Giant Hits - Various Artists [1970] A TV offering, probably just to raise money for the Foundation. Many of the songs are the same as on the First Vibration album. The new songs here don't have much to do with anti-drug themes, but were possibly suggested by Ronco in order to sell more copies via TV ads. Nowhere Man - Beatles/What Have They Done To My Song Ma - Melanie/Gimme Gimme Good Lovin' - Crazy Elephant/So Lonesome I Could Cry - B.J. Thomas/Backfield In Motion - Mel & Tim/Red House - Jimi Hendrix/God, Love And Rock & Roll - Teegarden & Van Winkle/Mr. Bojangles - Neil Diamond/Along Comes Mary - Association/Somebody To Love - Jefferson Airplane//Down On Me - Janis Joplin/Flying On The Ground Is Wrong - Buffalo Springfield/Minstral From Gault - Richie Havens/Happy Together - Turtles/Na Na Hey Hey (Kiss Him Goodbye) - Steam/Artificial Energy - Byrds/Vehicle - Ides Of March/When I Was Young - Eric Burdon & The Animals/Sunshine Superman - Donovan/Ooh Child - Five Stairsteps
	DIN-302 - A Realistic Drug Education Program - Narration with Music [1972] Interviews with musicians and other users who sound stoned. Interspersed is rock music, drug ads, radio clips, and background wierdness. Stereo. Disc 1: A Realistic Drug Education Program (Part 1) [includes "Artificial Energy" by The Byrds]//A Realistic Drug Education Program (Part 2) [includes "The Pusher" by Hoyt Axton]; Disc 2: A Realistic Drug Education Program (Part 3) [includes "Uppers and Downers" by Aliotta Haynes Jeremiah]/A Realistic Drug Education Program (Part 4) [includes "Amphetamine Annie" by Canned Heat]

Back to the Discography Listings Page

Back to the Both Sides Now Home Page

		The earliest label, used for the First Vibration album in 1969, was red with black print (far left). There was a flower logo near the top of the label. The second release (near left) was a promotional disc for radio stations containing anti-drug spots. It used a white label with black print and no graphics.
		The label for the 20 Giant Hits album in 1970 (far left) was green with black print with no graphics. It was released in conjunction with Ronco Records as a TV offering. Reissues in 1973 of this album also used a yellow label. The fourth album, a two-LP promotional disc titled A Realistic Drug Education Program, had a white label with the flower logo near the bottom of the label (near left). It showed the new Phoenix address.