The SAR label was formed in 1959 in Los Angeles, California, by Sam Cooke and his friend and
business partner J.W. Alexander. SAR stands for Sam, Alex and Roy; the "Roy" is S.R. Crain,
originator and manager of the Soul Stirrers gospel group. The output of the SAR
label was gospel and rhythm and blues.
Sam Cooke was one of the first, if not the first, major black performer to form his own record company.
In addition to the record company, Cooke owned Kags Music Corporation, which published the songs
Cooke, J.W. Alexander, and others wrote. In 1959, the first single from SAR was "Wade in the
Water"/"He Cares" by the Soul Stirrers.
Cooke himself was recording for RCA Victor, but he was writing and producing songs for SAR. With
SAR, Sam Cooke had an outlet for the side of his music that he could not express on his pop oriented
RCA recordings. The music Cooke produced on SAR is harsher and more down to earth than anything
he was allowed to do on RCA. The rhythm and blues on the SAR label included Johnnie Taylor, Johnnie
Morisette, the Sims Twins and the Valentinos.
The Valentinos were a family group from Cleveland who had been singing gospel as the Womack
Brothers since the mid-1950s. They recorded two unsuccessful gospel singles for SAR under that name
before Sam Cooke suggested they do some secular songs. Aware of the backlash that occurred when
Sam Cooke himself went to secular songs after a long gospel career with the Soul Stirrers, the
Womacks decided their secular career would be under a different name, the Valentinos. Their first try,
"Lookin' For A Love" [SAR 132], landed them at #8 on the Billboard R&B charts (#72 pop), and
the song was again a big hit for Bobby Womack solo 12 years later, reaching #10 pop and #1 on the
Soul charts. Two years after "Lookin' For A Love," the Valentinos recorded another hit with "It's All Over
Now" [SAR 152, #21 R&B, #94 pop]. Almost as soon as they recorded it, they got word that the Rolling
Stones wanted to cover it. Bobby Womack, who had penned the song with his sister-in-law Shirley
Womack, was at first put off by this development, but the royalty checks helped smooth things over.
The Sims Twins (Bobby & Kenneth Sims), were forerunners of Sam and Dave with "Soothe Me" [SAR
117, #4 R&B, #42 pop]. They also recorded Sam Cooke's song "That's Where It's At". Johnnie Morisette
recorded the hit "Meet Me at the Twistin' Place" [SAR 126, #18 R&B, #63 pop] and Johnnie Taylor cut
"Rome (Wasn't Built in a Day)" [SAR 131, #112 pop], in all three cases earlier — and many would
consider better — than the pop versions Sam Cooke did for RCA. Unfortunately, this more
soulful side of Sam Cooke never saw the light of day on RCA until 20 years after his death, when the
aborted 1963 album One Night Stand was finally released as the remarkable Sam Cooke Live
at the Harlem Square Club, 1963.
The singles on the SAR label included gospel by the Soul Stirrers, the Womack Brothers, and R.H.
Harris & His Gospel Paraders. It appears that the only albums issued by SAR were gospel releases, with
two by the Soul Stirrers, one gospel comedy album and one gospel compilation album.
In 1963, Cooke and Alexander established a pop music subsidiary label named Derby. There were two
albums released on Derby, the Mel Carter album titled after his Derby hit, "When a Boy Falls in Love"
and an album by Billy Preston titled 16 Yr. Old Soul. Both artists went on to bigger hits on other
labels after Derby folded.
Sam Cooke was shot to death in a Los Angeles motel in 1964. SAR Records continued into early 1965
when Sam's widow dissolved the label. The SAR and Derby masters are currently owned by Abkco. It is
not known for certain if any of the SAR or Derby LPs were issued in stereo, but it is unlikely.
The SAR label was a creme color with black print. It also had wide yellow and green stripes, one set running at about 60 degrees from the center hole to the top left, and another set running horizontally from the center hole to the right edge of the label. "SAR RECORDS" was at the top within the stripes. | ||
The Derby label was purple with black printing. "DERBY" in yellow running from straight above the center hole to the right of the center hole. There is a picture of a derby hat above and to the left of the center hole. Going around the label are 5 more yellow outlines of derby hats. |