Mach Records was a short-lived label apparently set up by Hi Records as a vehicle for the recordings of
producers Kenny Smith and Bill Taylor Sparks. Smith and Sparks were in a group in the early 1960s
called the Sherwoods on the Exeter label, the same Texas label that originally recorded the Bobby Fuller
Four. After the group disbanded, Smith and Sparks got into recording and production, and decided to
start their own label in El Paso, Texas. They called it "Sueme," after the popular mid-1960s putdown,
"So, if you don't like it, sue me." They recorded many local bands and put out one various artists
compilation called I Love You Gorgo.
Sparks eventually went into the military service and went to Vietnam, after which he came back to El
Paso for a time. But Sparks soon moved to Memphis, where his uncle owned a record distributorship
called Hot Line Records. Hot Line, of course, had put out Al Green's first hit, "Back Up Train" [Hot Line
15,000] in 1967, and had a working relationship with Hi Records in Memphis.
Smith soon followed. The two began recording bands in a number of studios, but ended up recording at
Royal Studios, which was an eight-track studio owned by Hi Records. It was there they recorded
Leviathan, a psychedelic/progressive rock group from Memphis, with members formerly of the Changin'
Tymes and others. Hi Records signed Smith and Sparks to a deal to put out the Leviathan material, but
apparently Hi was less impressed with the other bands, and the label proved short-lived..
Leviathan also put out at least one single, "Why Must I Be Like You"/"I'll Get Lost Out There" [Mach
12104], released in November, 1974.
More recently, Smith and Sparks put out a compilation by another of their artists, Lou Pride, called
Lou Pride: The Memphis/El Paso Sessions 1970-1973 [Severn CD 0022].
The Mach album label (far left) is pale blue with black lettering with "MACH" written in orange italic letters (with speed lines) on the top half of the label. The following text is also written in the form of an arc at the bottom of the label : "DISTRIBUTED BY LONDON RECORDS, INC.". The commercial 45 label (near left) is blue with lighter color blue "MACH" written over and over as a background. The orange logo is at the top. |
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Promotional copies (far left) were issued with a label similar to the commercial 45 label, but with a white background instead of the blue used for the commercial label. The light blue repeating "MACH" is still in the background. Promotional copies were also issued on the standard London orange promotional label (near left). |
Cover |
Number - Title - Artist - [Release Date] Contents |
Mach AMA 12500 Series:
| |
AMA 12501 - Leviathan - Leviathan [1974] Issued on CD as Akarma 110.
Arabesque/Angela/Endless Dream//Seagull/Angel Of Death/Always Need You/Quicksilver Clay
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