Trend Records was established in 1953 in Los Angeles California. It was located at 650 North
Sepulveda Blvd. The President of the company was Albert Marx and the Musical Director was Dave Pell.
The label recorded jazz, rhythm and blues and pop.
The albums focused on jazz, with an EP series closely following the album output. Although the material
on the label was well liked by both disc jockeys and fans, the sales just didn't cover expenses. The label
had no chart singles or albums at all.
By spring, 1955, Trend was bankrupt, but there was quite a bit of interest in buying the masters. Before
that was done, however, both Capitol and Columbia held mechanical liens against the label's assets,
due to pressing records for which they had yet to be paid. Bidding on the masters ensued, and the label
was eventually acquired by Kapp Records in February, 1956, and the offices moved to New York City.
Kapp reissued many of the Trend album masters on Kapp in 1956. Kapp also reactivated the label for a
short time in December, 1957, but no known new albums were released.
The Trend label was gold with black print. The same label was used for the LPs (far left) and the EPs and 45s (near left). | ||
Trend also issued 78s using the same label design (far left). Promotional issues used a white label with black print; the label also used special sleeves (near left). |
Cover |
Number - Title - Artist - [Release Date] Contents |
Trend TL-1000 10" LP Series:
| |
TL 1000 - Jerry Fielding and His Great New Orchestra - Jerry Fielding Orchestra [8/53]
Tea For Two/Here In My Arms/I'm In Love With You/Blue Prelude/Faintly Reminiscent/A Blues
Serenade/Button Up Your Overcoat/Can't Help Lovin' That Man
| |
TL 1001 - Dream Stuff! - Claude Thornhill [1953] Summer Is Gone/When I'm With
You/By A Rippling Stream/Puttin And Takin/You Go To My Head/Adios/Deep Purple/To Each His Own
| |
TL 1002 - Claude Thornhill and His Orchestra Play the Great Jazz Arrangments of Gerry Mulligan
and Ralph Aldrich - Claude Thornhill and His Orchestra [8/53] Jeru/Poor Little Rich Girl/Five
Brothers/Rose of the Rio Grande//Mambo Nothing/Family Affair/Adios
| |
TL 1003 - The Dave Pell Octet Plays a Gallery of Seldom Heard Tunes by Irving Berlin -
Dave Pell Octet [1953] Better Luck Next Time/Let's Have Another Cup Of Coffee/Say It With
Music/Love And The Weather/Russian Lullaby/This Year's Kisses/Kate/They Say It's Wonderful
| |
TL 1004 - Jerry Fielding Plays a Dance Concert - Jerry Fielding Orchestra [1/54] Peanut
Vendor/Carefree Theme/Cheerful/Little Earful/The Kinkajou/When I Grow Too Old to Dream/Song of
Bayou/Rain on the Roof/Young Man's Fancy
| |
TL 1005 - Opening the Door to a New Sound: French Horn Jazz - John Graas Septet
[7/54] Egypt/Be My Guest/Bananera/Frappé//Argyles/Pyramid/"6/4 Trend"/Not Exactly
| |
TL 1006 - Betty Bennett - Betty Bennett [7/54] Nobody's Heart/Some Other Time/Sure
Thing/When I Fall in Love/Remind Me/One Hundred Years from Today/Time After Time/You're Nearer
| |
TL 1007 - The Bright New Orchestra - Ken Hanna & His Orchestra [1954]
Pogo/Chicken Road/Gotta' Go Now/Misty Mood/First Floor Front/You're Nobody's Baby/Nirvana/Sweet
Riley O'Toole
| |
TL 1008 - Lucy Ann Polk - Dave Pell Octet with Lucy Ann Polk [1954] It Could
Happen To You/Imagination/But Beautiful/Swinging On A Star/Aren't You Glad You're You/Darn That
Dream/Polka Dots And Moonbeams/It's Always You
| |
TL 1009 - Oh Sweet Mama - Lancers [1954] Sweet Mama Tree Top Tall/Were You Ever
Mine to Lose/Stop Chasin' Me Baby/I Never Should Have Let You Go/Live and Let Live/Peggy O'Neil/It's
You, It's You I Love/So High, So Low, So Wide
| |
TL 1010 - Jackie Davis Trio - Jackie Davis Trio [1954] They Can't Take That Away From
Me/Did I Remember/I Let a Song Go Out of My Heart/Autumn in New York//Oh You Crazy Moon, The
Christmas Song (Merry Christmas To You), I Dream of You, There's a Lull in My Life
| |
TL 1011
| |
TL 1012
| |
TL 1013 - After 8:00 - Jerry Fielding Orchestra [1955] Stars in My Eyes/La Rosita/Bye
and Bye//Bye Bye Blues/The Song is Ended/Spring Is Here
| |
Trend TL-1500 12" LP Series: | |
TL 1500 - Matt Dennis Plays and Sing Matt Dennis - Matt Dennis [2/54] The Night We
Called It a Day/Junior and Julie/We Belong Together/Angel Eyes/Everything Happens to Me/Compared
to You/When You Love a Fella/Let's Get Away From It All/Will You Still Be Mine/Violets for Your
Furs/That Tired Routine Called Love/It Wasn't the Stars That Thrilled Me
| |
TL 1501 - The Dave Pell Octet Plays a Folio of Seldom Heard Tunes By Rodgers and Hart -
Dave Pell Octet [9/54] Why Do You Suppose?/Have You Met Miss Jones?/You Are Too
Beautiful/Mountain Greenery/A Ship Without A Sail/Blue Room//I've Got Five Dollars/Sing For Your
Supper/It Never Entered My Mind/Spring Is Here/Ten Cents A Dance
| |
Trend TE-500 EP Series: | |
TE 500 - Jerry Fielding & His Great New Orchestra - Jerry Fielding Orchestra [1953] Tea
For Two/Faintly Remiscent//Button Up Your Overcoat/I'm In Love With You
| |
TE 501 - Joe Burton Quartet - Joe Burton Quartet [1953] No
Regrets/Caravan/Colette/Adios
| |
TE 502 - Claude Thornhill and His Orchestra Play the Great Jazz Arrangements by Gerry
Mulligan - Claude Thornhill Orchestra [1953]
Jeru/Rose of the Rio Grande//Five Brothers/Poor Little Rich Girl
| |
TE 503 - Dream Stuff! - Claude Thornhill Orchestra [1953] Summer Is Gone/Deep
Purple/When I'm With You By A Rippling Stream/Puttin' And Takin'
| |
TE 504 - Everybody Likes Claude Thornhill
- Claude Thornhill & His Orchestra [11/53] Adios/Mambo Nothing//You Go To My Head/To Each
His Own
| |
TE 505 - The Dave Pell Octet Plays a Gallery of Seldom Heard Hits by Irving Berlin - Dave
Pell Octet [1953] Kate/This Year's Crop of Kisses/Russian Lullaby/They Say It's Wonderful
| |
TE 506 - The Dave Pell Octet Plays a Gallery of Seldom Heard Hits by Irving Berlin - Dave
Pell Octet [1953] Better Luck Next Time/Say It With Music//Let's Have Another Cup of Coffee/Love
and the Weather
| |
TE 507 - French Horn Jazz, Volume 1 - John Graas Septet [1953] Frappé/"6/4
Trend"//Bananera/Not Exactly
| |
TE 508 - Bobby Short - Bobby Short [1953] Let There Be Love/Sunday in
Savannah/Taking a Chance on Love/Let Me Love You
| |
TE 509 - Jerry Fielding Plays a Dance Concert - Jerry Fielding Orchestra [1953] Peanut
Vendor/Carefree/The Kinkajou/Cheerful Little Earful
| |
TE 510 - Jerry Fielding Plays a Dance Concert - Jerry Fielding Orchestra [1953] When I
Grow Too Old to Dream/Song of Bayou/Rain on the Roof/Young Man's Fancy
| |
TE 511
| |
TE 512 - French Horn Jazz, Volume 2 - John Graas [1954] Egypt/Pyramid//Be My
Guest/Argyles
| |
TE 513
| |
TE 514 - The Hi-Lo's - The Hi-Lo's [1954] Also issued on a 33-1/3 rpm EP. My Baby Just
Cares for Me/Georgia On My Mind//They Didn't Believe Me/Peg O' My Heart
|