Grooves was a mid-1990s budget subscription that sent out 17-track CDs for $9.99
(cassettes $7.99). It was aggressively targeted at promoting Alternative Rock to the young married
adults who had become disillusioned with the music on the rock stations of the time (and there were
plenty of them out there). The letter with the direct-mail offering ($2.99 for the first volume) had the
following to say:
"Remember when rock n' roll was the most important thing in the world? . . . Those were the days -
before we had kids and careers, Little League, P.T.A., or 80-hour work weeks, we had a lot more time
for music. And we had radio stations that played one great song after another. Then what happened?
Either we grew up, or they stopped making great rock n' roll. Now, you turn on the radio and it's either
the same old oldies played over and over . . . talk, talk, talk . . . or the same old classic rock cuts played
over and over. (I mean, do you ever need to hear Free Bird again?) . . . It's enough to make you
gag . . . or even worse - give classical or country a listen."
Geez, what did they really think? Were young adults ever so shallow that rock n' roll was the
most important thing in the world? Was country music really worse than gagging? [no e-mails, please!]
Anyone who had come through the eighties and liked the music was sure to be disoriented by the
mid-nineties - music was changing, as it periodically does. So Time-Life had this great idea. Let's do
samplers of album tracks that would appeal to the young adults who had grown up with the eighties
music. (Lots of other labels were doing magazine-music things, either with CDs or with video.) The
problem was, it didn't particularly resonate with the target audience. Like most CDs that have no hits on
them, subscribers didn't find them too exciting. After 14 volumes, a rather short run by Time-Life
standards, Time-Life threw in the towel and shut it down.
The liner notes for each volume folded out into a small magazine. Other than the 14 volumes in the
series, we know of no retail versions or additional special volumes issued.
Original 1994 direct-mail sales material was aimed aggressively at young adults, or "the Grownup Rock Generation," who were disillusioned with the rock music on the radio. |
Cover |
Number - Title - Artist - [Release Date] Contents |
R980-01( Warner Special Products OPCD-1651) - Grooves: Volume One - Various
Artists [1994] Buffalo River Home - John Hiatt/Pundits And Poets - Patty Larkin/Hard Way - Taj
Mahal/Atlantic City - Band/Fifty Years After The Fair - Aimee Mann/Miss Jean - Richard Barone/Sullivan
Street - Counting Crows/Tuesday Morning - Pogues/Come Tomorrow - Patti Scialfa/Into Your Arms -
Lemonheads/Sky Blue And Black - Jackson Browne/My Girlhood Among The Outlaws - Maria
McKee/Runaway Wind - Paul Westerberg/Give Back The Keys To My Heart - Uncle Tupelo/Happy Song
- Melissa Ferrick/Tough Enough - Johnny Clegg & Savuka
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R980-02 (Warner Special Products OPCD-1656) - Grooves: Volume Two - Various
Artists [1994] /Closer To Free - BoDeans/Ariel - October Project/Shine It All On - E/Stewart's Coat -
Rickie Lee Jones/Birches - Bill Morrissey/Leave It Up To The Angels - Michael McDermott/Leaving Las
Vegas - Sheryl Crow/New Jersey - Red House Painters/Brother Sister - Brand New Heavies/Mingus
Eyes - Richard Thompson/Slackjawed - Connells/Go On - Angela Strehli/You're Not There - Pierce
Pettis/Too Little Too Late - Sir Douglas Quintet/I'll Send A Message - Greenberry Woods/Hold On - Sun
60
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R980-03 (Warner Special Products OPCD-1661) - Grooves: Volume Three - Various
Artists [1994] Back On Earth - Valentine Smith/Down And Out Law - Kevn Kinney/Let's Take Some
Drugs And Drive Around - Silos/Your Ghost - Kristin Hersh/Time - Boz Scaggs/Same Changes - Sam
Phillips/After The Lights Go Down Low - Al Kooper/A Little Bit Of Bad - NRBQ/The Cowboy Mambo -
Barrence Whitfield With Tom Russell/Two Wings - Jimmie Vaughan/Safe - Professor And
Maryann/Philadelphia Story - Wild Colonials/Mexican Moon - Concrete Blonde/Bone In My Ear - Bruce
Cockburn/It's Mine - Eleanor McEvoy/This Time Around - Luna/Don't Cha Know - Jimmie Vaughan
| |
R980-04 (Warner Special Products OPCD-1671) - Grooves: Volume Four - Various
Artists [1994] Ticket Home - Paladins/Pursuit Of Happiness - Sara Hickman/Sunflower - Paul
Weller/Sunspot Stopwatch - Pete Droge/Even While I Sleep - Willy DeVille/Fourth Of July - Dave
Alvin/You Owe It All To Me - Texas/Same Day Service - Dr. John/They've Wrecked The House Of
Venus - Lisa Mednick/Hannah Jane - Hootie & Blowfish/Strange Conversation - Ted Hawkins/Talk About
Love - John Gorka/Regular Daydreams - Peter Himmelman/Let The Train Blow The Whistle - Johnny
Cash/A Prayer (For Those Not Here) - Jules Shear/Love Colours - Pretenders/Whispering Your Name -
Jules Shear
| |
R980-05 (Warner Special Products OPCD-1673) - Grooves: Volume Five - Various
Artists [1994] Hold Me Up - Velvet Crush/Layer By Layer - Steve Wynn/You R Loved - Victoria
Williams/Tell Everybody I Know - Keb Mo/Partisan - Katell Keineg/Holding Back The River - Luka
Bloom/Who's So Scared - Disappear Fear/Dreams In Motion - Felix Cavaliere/Good Times - Edie
Brickell/Mockingbirds - Grant Lee Buffalo/Send Me On My Way - Rusted Root/Her Man Leaves Town -
Rebecca Pidgeon/Two Lovers Stop - Freedy Johnston/You And Eye - David Byrne/Oye Isabel -
Iguanas/And If Venice Is Sinking - Spirit Of The West/Century Plant - Victoria Williams
| |
R980-06 (Warner Special Products OPCD-1679) - Grooves: Volume Six - Various Artists
[1995] Moon - Fossil/Shimmer - Throwing Muses/Believe What You're Saying - Sugar/Every Little Thing
- Michael Hall/Should - Over The Rhine/Haunted Episodes - Graham Parker/I Don't Think So - Dinosaur
Jr./No One To Run With - Allman Brothers Band/Ghost Dance - Robbie Robertson & Red Road
Ensemble/This Land Is Our Land - Todd Snider/Amnesia - Kevin Salem/Losin' It - Black 47/Hope In A
Hopeless World - Pops Staples/Whip-Smart - Liz Phair/Akua Tuta - Kashtin/Going Back To Georgia -
Nanci Griffith With Adam Duritz/Spoken Introduction - Ted Hawkins & Vin Scelsa/Searching For My Love
- Ted Hawkins
| |
R980-07 (Warner Special Products OPCD-1690) - Grooves: Volume Seven - Various
Artists [1995] Seal My Fate - Belly/The Blue Train - Linda Ronstadt/Angel Angel - Don Dixon/Hell's
Gates - Jason & the Scorchers/Chill Out (Things Gonna Change) - John Lee Hooker (with Carlos
Santana)/It Is What It Is (And That's All) - Steve Forbert/Stay What You Are - Ivan Neville (with Aaron
Neville)/Pull Some Strings - Matt Keating/Blue - Jayhawks/O Baby - Siouxie & the Banshees/River Of
Fallen Stars - Pete & Maura Kennedy/Lake Marie - John Prine/Walk Out - Matthew Sweet/Kathy -
Barbara Kessler/Shootin' for the Moon - Sonny Landreth/Last Goodbye - Jeff Buckley/Spoken
Introduction - Jayhawks and Vin Scelsa/Bad Time - Jayhawks
| |
R980-08 (Warner Special Products OPCD-1697) - Grooves: Volume Eight - Various
Artists [1995] A Girl Like You - Edwyn Collins/The Jig Is Up - Jill Sobule/Anna Lee - Sonia Dada/I'd
Be Lying - Mary Karlzen/I Must Be High - Wilco/Evil Gal - Francine Reed/St. Teresa - Joan
Osborne/Everything's Fine - Surfing Brides/The Stars Line Up - Marianne Faithful/Lighting Fires - Grant
McClennan/Sundays - Moonpools And Caterpillars/She's Waiting For Me - A.J. Croce/Not That Dumb -
Suddenly Tammy/Handgun - General Public/Trouble - Popa Chubby/I Might Be Crying - Tanita
Tikaram/Brick House - Joan Osborne
| |
R980-09 (Sony Music Special Products A 26546) - Grooves: Volume Nine - Various
Artists [1995] The Long Voyage - Suzanne Vega & John Cale/The Idle Hours - Floating Men/Where
It Goes - Lori Carson/Promises Broken - Soul Asylum/Blister Soul - Vigilantes Of Love/Summer - Buffalo
Tom/There's A Rhythm - Ron Sexsmith/Better Than Nothing - Jennifer Trynin/Strawdogs (Before The
Fall) - Terrell/Do The Romp - Junior Kimbrough/Cotton Dress - Catchers/She Talks To Rainbows -
Ramones/Here - Mae Moore/Easy To Forget - Rembrandts/Baltimore - Peter Case/Where I Go - Natalie
Merchant/So Be It - Floating Men
| |
R980-10 (BMG Direct Marketing TDC-670) - Grooves: Volume Ten - Various Artists
[1995] Here Comes The Night - Fabulous Thunderbirds/Light - Drivin' N' Cryin'/Tossed Like A Stone -
Health And Happiness Show/Same Thing In Reverse - Boy George/The Promise - Tracy Chapman/Don't
Look Back - Teenage Fanclub/Crown Victoria Custom '51 - Jerry Lee Lewis/Ride - Pretty &
Twisted/Worth Fighting For - Kris Kristofferson/Age Of Reason - Wake Ooloo/Shredding The Document
- John Hiatt/Rock With Me - Cyril Neville And The Uptown Allstars/Last Of The Good Straight Girls -
Susan Werner/Eileen - Butch Hancock/Snow Day - Lisa Loeb & Nine Stories/Philosophy - Ben Folds
Five/Spoken Introduction - John Hiatt & Vin Scelsa/Walk On - John Hiatt
| |
R980-11 (Sony Music Special Products A 26833) - Grooves: Volume Eleven - Various
Artists [1996] Light A Candle For Me - Bogmen/All Just To Get To You - Joe Ely/Said & Done -
Speed The Plough/Of Course You Can - Spearhead/See The Child - Jane Siberry/Evolution - Big
Geraniums/Cradle And All - Ani DiFranco/Vivaldi's Concerto In G Minor: Allegro - Bobby McFerrin/Long
About That Time - Delevantes/Hold On To Midnight - Freddy Jones Band/Ray - Aimee Mann/Without
Her Around - Swales/Maybe An Angel - Heather Nova/Gravity Fails - Bottle Rockets/Where Will I Be -
Emmylou Harris/Windfall - Son Volt/On The Way Home - Delevantes
| |
R980-12 (EMI-Capitol Special Markets 7243 8 19165 4 4) - Grooves: Volume Twelve -
Various Artists [1996] Edge Of Heaven - Nate Ouderkirk/Money Makes The Monkey Dance - Nil
Lara/Take The L Train (To Brooklyn) - Brooklyn Funk Essentials/Complicated - Poi Dog
Pondering/Lucky You - Heather Eatman/Love Ruins Everything - Lloyd Cole/Ill Fated - Golden
Smog/Hang On To Your Emotions - Lou Reed/Matter Of Time - Tina And The B-Side
Movement/Anastasia Changes Her Mind - Paul Kelly/Coyote Moon - Rainravens/Stand Up -
Ferron/Angels For Crime - Eric Matthews/Joe - Jude Cole/I'll Be Fine - Emmet Swimming/Everything
Falls Apart - Dog's Eye View/Haywire - Dog's Eye View
| |
R980-13 (Sony Music Special Products A 028085) - Grooves: Volume Thirteen - Various
Artists [1996] How To Be Happy - Too Much Joy/Desperate Times - Jim's Big Ego/Ask Somebody
Who Ain't (If U Think The System's Workin') - Speech/Free Your Mind. - Band/Truth Untold -
Odds/Sweetheart - Penelope Houston/Birdland - Jolene/In My Mind - Jonny Polonsky/The Summer I
Read Colette - Rosanne Cash/Is Fellini Really Dead - Elliott Murphy/Angel Mine - Cowboy Junkies/My
Heart My Life - Nusrat Fateh Ali Khan & Michael Brook/No Woman No Cry - Fugees/All To Myself -
Philosopher Kings/Slip - Alejandro Escovedo/All The Time In The World - Subdudes/Spoken
Introduction - Alejandro Escovedo & Vin Scelsa/Pissed Off 2 A.M. - Alejandro Escovedo
| |
R980-14 (Sony Music Special Products A 028347) - Grooves: Volume Fourteen - Various
Artists [1996] Feel My Way - Mysteries Of Life/Where I Lead Me - Jonell Mosser/Sharpening Axes -
Graham Parker/Not Too Late - Satchel/Hand On My Heart - Judith Owen/Skin Turns Blue - Primitive
Radio Gods/Black And White (As Simple As) - Joe Sample/Nothin On Me - Shawn Colvin/There She
Goes - Jimmie Dale Gilmore/Late Night Radio - David Gray/Love And The Lack Of It - Syd Straw/Rosie
- Peter Wolf/More Than One Way Home - Keb Mo/Penthouse In The Woods - Scud Mountain
Boys/Harvest Moon - Cassandra Wilson/First Day Of The Sun - Darden Smith/Spoken Introduction -
Jimmie Dale Gilmore & Vin Scelsa/Because Of The Wind - Jimmie Dale Gilmore
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